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We opened a SNACK BAR (a Japanese bar) on a website that only opens between 18:00 and 24:00 to position Smart Cheese as “the best partner with alcohol”. Sumako, dressed in Mama-san style, who is a symbolic elderly woman in snacks, navigated the campaign.

Customers can order from the website menu via tweets. We would select one winner who ordered from this website and can get a traditional snack signboard with their name on it for free.

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Everything is Cheese!

​I developed a unique, cheese-themed menu designed to go viral. From "fake" cheese cakes to lukewarm sake hand-warmed by the shop owner, the menu was packed with humor and surprises.

A highlight was the "Moon Landing"—a whole cabbage served with cheese. This creative approach sparked curiosity and generated significant organic social media buzz through photo sharing.

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Role: Art Director

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Creative stamina | Direct client communication | Fast-paced environment | Working with IP | Team collaboration | Uplifting team spirit | Short-turnaround production | High-volume creative oversight | Attention to detail | Timeline control