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Background
In Japan, SAP is well known as an ERP company. However, many business leaders are not aware that SAP also provides an AI-powered data foundation that supports faster and more confident decision-making.

Today’s leaders face constant uncertainty. The future is hard to predict, situations change too quickly, and even when data exists, it does not always lead to clear answers.

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Idea
We positioned SAP as a trusted partner that helps leaders move forward when decisions feel hardest.

Rather than focusing on technology, the campaign focused on a simple truth. Everyone feels uncertainty, but few believe there is a solution. SAP’s AI helps turn complexity into clarity, giving leaders the confidence to act.

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[Film]
The film shows a CEO under pressure, surrounded by unresolved challenges. In that moment, a future version of himself appears and shows that with SAP, even an unpredictable world can be navigated.

Encouraged by this vision, the CEO decides to introduce SAP and step into his future with confidence.

 

[Visual]
The key visual captures the moment of decision. The CEO’s calm, determined expression is paired with the line, “In uncertain times, SAP AI.” SAP is presented as a reliable presence when leadership matters most.