This concept was submitted to the Young Lions domestic competition in Japan. It was well-received and is currently undergoing clinical testing. If approved, it will move forward to implementation.
*Note: Approval for medical innovations typically takes over ten years.

​

Client

Preventive Medicine Promotion Organization（予防医療普及協会）

Currently conducting clinical testing

​

Role

Creative Director, Art Director

​

Challenge

Stomach cancer is the third most common cause of death in Japan, but awareness about it is very low. Many people think it’s not their problem and don’t take steps to prevent it. On top of that, most people find the idea of getting a checkup intimidating because they don’t fully understand the process. The challenge was to create a campaign that shows how simple it can be to get tested for Helicobacter pylori, a key cause of stomach cancer.

​

Idea

We designed an innovative adhesive bandage called "Pylori CHECK-AID." Like any regular bandage, it protects wounds from friction and bacteria. But it also works as a tool for testing Helicobacter pylori. Users send the blood absorbed by the bandage to a designated hospital and receive their results by email. If the test is positive, the email will provide information on the nearest clinic for follow-up. This simple solution makes testing easier and encourages early detection of stomach cancer.

​​​

The PDF below includes the original concept board submitted for the Young Lions domestic competition in Japan.