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Japanese people are known for their strong work ethic. In a society where long holidays can be hard to take, due to the desire not to burden others, daily stress often builds up. In such times, many turn to "escapism" to momentarily forget their struggles.

This is where Meta Quest 3 steps in. Rather than offering a way to forget our problems, it provides a sense of "fulfillment," allowing us to truly live in a new reality. This campaign highlights how Meta Quest 3 transforms everyday life through its advertising, turning the ordinary into the extraordinary, and blends reality with virtuality, offering a deeper sense of satisfaction.

 

Result

In the October CM Index, our commercial received the highest favorability ranking in the AV equipment category. The product has been performing well in sales in Japan, having already achieved its sales target. Additionally, within the same category, it made the most significant contribution to sales on Amazon during the period.